Digital transformation and the influence of business intelligence on companies in the meeting tourism sector in Mexico.

Date
Journal Title
Journal ISSN
Volume Title
Publisher
Politécnico Colombiano Jaime Isaza Cadavid
Date
2022-04-27
Abstract
Description
Digital transformation is a mechanism that is being increasingly used for business growth in many sectors, especially as a result of the 2020 pandemic in Meeting Tourism sectors, such as business tourism, conventions, conferences and others. Business tourism is a highly profitable tourist segment of great importance  for the socioeconomic development of the localities. In this context, the present work seeks to explain the influence between the digital transformation and intelligence of tourism business in México, to subsequently determine in a qualitative way topics of interés approach. As results, the theoretical framework of the research and conclusions of the study are evidenced.
La trasformación digital es un mecanismo que esta siendo cada vez mas empleado para el crecimiento empresarial de números sectores, en especial a raíz de la pandemia del 2020 en sectores de Turismo de reuniones, tales como turismo de negocios, convenciones, conferencias. El turismo de negocios es un segmento turístico altamente rentable y de gran importancia para el desarrollo socioeconómico de las localidades. En este contexto, el presente trabajo busca explicar la influencia entre la transformación digital e inteligencia de negocios dentro del turismo de reuniones en México, para posteriormente determinar, en forma cualitativa temáticas de abordaje de interés. Como resultados, se evidencia marco teórico de la investigación y conclusiones del estudio. Digital transformation is a mechanism that is being increasingly used for business growth in many sectors, especially as a result of the 2020 pandemic in Meeting Tourism sectors, such as business tourism, conventions, conferences and others. Business tourism is a highly profitable tourist segment of great importance  for the socioeconomic development of the localities. In this context, the present work seeks to explain the influence between the digital transformation and intelligence of tourism business in México, to subsequently determine in a qualitative way topics of interes approach. As results, the theoretical framework of the research and conclusions of the study are evidenced.
Keywords
Digitalización, Turismo de negocios, Empresas de entretenimiento, Estrategias de negocios, Innovación empresarial, Digitization, Business tourism, Entertainment companies, Business strategies, Business innovation
Citation